What should an Event Sponsorship Agreement include under Thai law?

1. Definitions and Interpretation
2. Sponsorship
3. Exclusivity
4. Sponsorship Fee and In-kind Contribution
5. Taxes
6. Marks, Approvals and Reports
7. Make-Good and Material Change
8. Cancellation and Postponement of the Event
9. Withdrawal by the Sponsor
10. Sponsor's Activities at the Event
11. Personal Data, Images and Artificial Intelligence
12. Confidentiality and Conduct
13. Liability
14. Termination
15. Notices
16. Governing Law and Disputes
17. General

• A sponsorship agreement under which the Organiser delivers promotional work for a fee is generally treated as a hire of work (Instrument 4 of the Stamp Duty Schedule). Duty is 1 THB for every 1,000 THB or part of 1,000 THB of the Sponsorship Fee. On the Sponsorship Fee you entered, the duty on the original is the amount the system calculates from the figures entered, and each counterpart carries the amount the system calculates from the figures entered.Because the Sponsorship Fee is in …, convert it to Thai Baht at the exchange rate on the date of signing and calculate the duty on the Baht amount.
• The Organiser pays the duty (Clause 5.3). For electronic signing, use the Revenue Department's e-Stamp Duty system within 15 days after signing. An unstamped agreement cannot be used as evidence in a Thai civil court until the duty and a surcharge are paid.

• A Thai company that pays a sponsorship fee usually withholds tax. Whether the rate for advertising or the rate for services applies depends on what the Benefits are, so agree the classification with an accountant before the first invoice (Clause 5.2); because you ticked gross-up, the Sponsor bears the tax on top of the fee.
• Goods or services given in kind may be treated as a sale or service for VAT purposes on both sides. Record the agreed value of … … in the tax documents (Clause 5.1).

• Send logos and brand guidelines early, and approve artwork within … Business Days (Clause 6.2).
• The exclusivity covers the category "…" (Clause 3.1). List any existing sponsors and the Venue's exclusive suppliers in Schedule 1 before signing, so that there is no dispute later.
• If the Sponsor runs a booth, sampling or promotion, check the Venue rules and whether the product needs a licence to be sold or advertised (Clause 10).
• Make sure the registration form asks attendees for separate consent to receive communications from the Sponsor. Only those who consent may be passed on (Clause 11.2).

• The Organiser sends the delivery report within … days (Clause 6.4). Check it against Schedule 1 and raise any missing Benefit in writing, so that a Make-Good or refund can be agreed (Clause 7.1).
• Each Party stops using the other's logo within 30 days after the Agreement ends, apart from materials already published (Clause 14.3).

• A move of more than 30 days, a move to another city, an online-only format or attendance below …% of the expected number lets the Sponsor choose a reduction or a refund (Clause 7.3). Reply within 15 days.
• If the Organiser cancels the Event for any reason, the Sponsor is refunded all payments less the value of Benefits already delivered (Clause 8.1).
• If the Sponsor withdraws, it pays …%, …% or …% of the fee depending on the notice date (Clause 9.1), less any resale of the Benefits. A Thai court may reduce an excessive charge.

• Keep the signed PDF, Schedule 1, approved artwork, the delivery report and payment slips. A Thai court works in Thai, so English documents need a certified Thai translation in a dispute.

Compiled from the notes that accompany the English contract templates on this site, published by Phuwara Krobtaku (ภูวรา ครอบตะคุ), Thai attorney-at-law, licence no. 477/2558. The short answer and summary at the top of this page are put together by the site from the template's clause headings and notes. Statutes are quoted only in the official Thai text: Thai is the only official language of Thai legislation, and an unofficial translation can mislead. Article registry OKC-71EE50. If you reuse this content, please credit the author and link to the original.